Field notes

Marketing

AI Automation Marketing
2026.9.26

AI Writes for Everyone. The Edge Is Elsewhere.

The biggest change AI brings to content marketing is not that machines can now write. It is that everyone can now write. For years, content marketing operated on a relatively simple assumption: if a brand wanted to be visible, it needed to publish.

2026.6.14

Search is knowledge synthesis now.

For twenty years, visibility meant ranking: match the keywords, earn the links, climb the list. Generative engines threw that contract out. They don't rank pages; they read sources, extract facts and synthesize one answer.