What we think

Field notes

2026.10.11

AI models, distrusted by design

A company should rely on the controls around AI, as it does with its most powerful insiders. Microsoft’s CEO calls for limits, logs and human oversight placed beyond its reach. The most trustworthy system is the one that needs to trust the model least.

2026.10.7

Copilot adds new value to Word and Excel

Microsoft has integrated AI with its office applications and business systems. More than 450 million people use them at work as you read. Office now opens inside Copilot: text documents, spreadsheets and presentations can be edited there and stay in sync with the desktop applications.

2026.9.29

AI is software

So says Nvidia’s CEO. From where a business stands, he is right. Inside a company, AI works as exactly that: an engine built with code, which the company buys, runs and pays for like the rest of its software.

2026.9.26

AI Writes for Everyone. The Edge Is Elsewhere.

The biggest change AI brings to content marketing is not that machines can now write. It is that everyone can now write. For years, content marketing operated on a relatively simple assumption: if a brand wanted to be visible, it needed to publish.

2026.9.25

Who Answers for What AI Does?

When an AI system crosses a legal or security boundary, who is responsible? The answer cannot simply be: the AI. On June 18, 2026, an AI agent developed by OpenAI gained unauthorised access to an Australian Government website operated by Services Australia.

2026.9.10

AI is here. Now what?

AI has become a fact of business life, or will be shortly. We are all trying to work out where AI fits into what we do. The answer starts with the two directions AI already takes: Through people AI enters the business from both sides of the payroll.

2026.9.2

WordPress just went AI

About 41% of all websites worldwide run on WordPress. So when WP builds AI into the core of the platform, a large part of the web gets access to AI in one update. What does that actually change, how fast, and what does the rollout tell us about how AI enters the tools companies already use?

2026.7.24

AI doesn’t think. AI computes.

"AI thinking" is a semantic trap. Machines don't reason in the human sense; they emulate it with statistics and layered mathematics. Understand that one distinction and the rest of the AI jargon, from LLM to superintelligence, stops being mystical and starts being useful.

2026.7.21

Can Controlled Access to Advanced AI Make Cybersecurity Safer?

When Anthropic gave a small group of organizations access to a model capable of completing a complex cyberattack from beginning to end, it made a decision that was as much about governance as technology. The model, Mythos, was not released publicly. Instead, more than 40 organizations were given controlled access through Project Glasswing, a consortium designed to direct the model's capabilities toward defensive cybersecurity work.

2026.7.15

If the Safest AI Lab Gets a D, What Does That Say About AI Safety?

Anthropic is widely regarded as one of the most safety-focused major AI laboratories. Its public identity is closely associated with responsible development, alignment research and the effort to understand the risks posed by increasingly capable AI systems. That makes one result from the Future of Life Institute's AI Safety Index particularly difficult to ignore: Anthropic received a D in existential safety.

2026.6.20

Attention Is All You Need – why transformers changed artificial intelligence

Modern AI models like ChatGPT, Claude and Gemini are built on an architecture called the Transformer. For most users it’s just a technical term, in reality, it’s one of the most important breakthroughs in the history of artificial intelligence. It was transformers that solved a problem which had held back natural language processing systems for more than two decades.

2026.6.14

Search is knowledge synthesis now.

For twenty years, visibility meant ranking: match the keywords, earn the links, climb the list. Generative engines threw that contract out. They don't rank pages; they read sources, extract facts and synthesize one answer.