Generative AI
The kind of AI that makes new text, images and sound on request. It also produces code. Other kinds of AI turn data into decisions or forecasts. People use generative AI directly, through AI chats and assistants, because it works from a request in plain language, typed or spoken. When it is connected to other apps, it also carries out the request itself, which makes it an AI agent. In both cases, it answers with what is statistically most likely to follow the request. A made-up name, date or figure is sometimes as likely as a real one, so a false answer looks as convincing as a true one. Someone who knows the subject has to check answers before anyone relies on them.
Attention Is All You Need – why transformers changed artificial intelligence
…and text analysis. They powered many of the AI systems in use before the era of generative AI. Despite their success, LSTMs had a fundamental limitation. They still processed data sequentially — word by word. That capped training speed and made it hard to use the…
AI Writes for Everyone. The Edge Is Elsewhere.
…filters and still say something genuinely worth a human's attention. The rise of generative AI and AI Overviews in search engines forces brands to split their content strategy into two distinct phases: Phase 1:Getting Seen (The Machine Filter). AI search engines…
What is a prompt engineer, really?
…need a separate prompt engineer. Handing work to machines was foreseen long before generative AI. Sociologist Manuel Castells divided work into: self-programmable labour, which works out on its own how to reach a goal, and generic labour, which carries out set tasks…