What is

Prompt

Everything a person or a program sends to an AI model for one task. That means the request and anything attached to it. The model turns all of it into numbers before it answers. So a picture or a recording is as much a part of the prompt as typed words. The main part is the request, which says what the model should produce. Examples, a required format and a role for the AI to play often come with it. Some instructions are saved in advance, by the maker of the AI app or by the person for all their chats. They are separate from the prompt. The model gets them with every prompt, so they shape the answer too. The person usually can't see the ones the maker wrote.

AI comes in-house

…more than one Mac Studio holds, so it runs on two or four linked machines.2 The prompts stay on that hardware, out of Meta's view.3 It can run on machines the company owns. That is the path Apple and Meta are pushing. It differs from centralised computing,…

What is a prompt engineer, really?

The real work of prompt engineering starts before the prompt is written, when someone decides what the AI should achieve. The work continues after the AI answers, when someone checks whether the…

Search is knowledge synthesis now.

…on its historical index (to a degree). An AI engine can't afford to, because the prompts themselves refuse to hold still. Around 15% of what a search engine processes each day are phrases never seen before,2 which in 2026 means interpreting 1.2 to 1.5 billion…