What is

Authoritativeness

The one letter in E-E-A-T you cannot award yourself. Expertise is what you know. Authoritativeness is whether your field treats you as the place to check, and engines read it from the company you keep.

Search is knowledge synthesis now.

…decision made by the engine, against measurable parameters. Experience, Expertise, Authoritativeness, Trustworthiness. In the AI era this becomes a scoring mechanism.5 What actually gets measured: Fact density. Veerifiable numbers, statistics and proper names, held in a…